The challenge was to create something that felt like it had a modern edge, still felt young and fresh but reminded people of a bygone era. Using mid-century pastel colours in baby pink and soft blue we wanted to conjure ideas from the "heydays" of the Italian pizza parlours. This idea was taken right through to the baby pink neons, menus, print and mirror POS.
Custom messaging was based around modern playful plays on Italian and pop culture such as naming their pasta promotion "Pasta La Vista". To enforce the brand colours we used photography backdrops to make the products pop and keep Centrals social feeds on brand and interesting.