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2018

Central

Creating a custom set of line illustrations gave the work a modern aesthetic that was used to instantly recognise the brand across all it's touchpoints.
Blind embossed drinks menus where created to give a elegant representation of the line work without being over powering, whilst die cut Döner kebab shapes carefully reveal the logo beneath.
2018

Central

2018

Central

Late-night cocktails, evening dinning via candlelight and an upbeat soundtrack are the basis of this trendy cocktail bar.
A trend driven design focusing on soft pastels, palms and grotesque style san serif fonts to give you a mid-century feel of foreign shores and warmer winds.
2018

Central

We created a set of patterns for the packaging using tonal colours to create consistency between the designs but making each sauce have it's own abstract identity.
The team at Ground were challenged with creating a strong identity that could stand up next to other young casual dinning brands at the gigantic Boxpark in Croydon.
2018

Central

The team at Ground made all the baby pink and powder blue print custom die cut shapes to provide a point difference whilst adding flat illustrations to add a touch of character now a signature of the brand.
2018

Central

Ground created a custom colour system which provides hundreds of colour combinations making the brand constantly seem fresh and not static. It still keeps brand consistency by using the same contrasts and setting certain tones against each other.
We worked closely with the board of directors at Dönerhaus as a creative and strategic partner to develop a brand book that explores customer profiling, positioning, values, attributes, goals and brand direction.
2018

Central

Going beyond the traditional pub and providing a nostalgic brand that uses design cues from old storybook fonts to give a classic British approach using a bright marigold yellow to provide a modern balance to the work.
2018

Central

The challenge was to create engaging opening materials to inform the end user about the fantastic produce Tapas Revolutions has to offer including its famous Iberico ham.
Ground produced vibrant bar tabs, intricate folding invitations, goodie bags, promotional print and packaging for their famous ham.
2018

Central

We provided an extensive logo system that works across multiple touch points and is as visually strong as it is aesthetically pleasing.
Using the influence of the Great British seaside and seasonal ingredients Ground produced a set of custom illustrations for Coast and developed them into a signature brand pattern.

The challenge was to create something that felt like it had a modern edge, still felt young and fresh but reminded people of a bygone era. Using mid-century pastel colours in baby pink and soft blue we wanted to conjure ideas from the "heydays" of the Italian pizza parlours. This idea was taken right through to the baby pink neons, menus, print and mirror POS.

Custom messaging was based around modern playful plays on Italian and pop culture such as naming their pasta promotion "Pasta La Vista". To enforce the brand colours we used photography backdrops to make the products pop and keep Centrals social feeds on brand and interesting.

  1. Services

    Signage

    Print

    Brand Strategy

    Brand Identity

    Website Design

    Photography

    Videography

More Work

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Baltic 39
31-39 High Bridge,
Newcastle upon Tyne
NE1 1EW


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