Meat:Stack provide real American cheeseburgers at pace. They're know for the smashed patties and steamed buns, a classic West Coast style burger and since opening have had queues around the block.
The challenge was to create something that embodied the classic stars and stripes American burger restaurant without being cliched. To do that we needed to take things back to basics by simplifying a stripes mark and providing a set of classic American typefaces that when set in a contemporary way felt modern and relevant.
Known for their down to earth and sometimes jovial nature, Meat:stack wanted this to be reflected in the brand so we trawled their reviews and picked out some of the best to provide fun and memorable marketing materials for their opening.